Executive, Entrepreneur, Geek, Wisdom imparter to a bunch of 6 – 9 year olds on the football pitch.
Communication: To have open and honest communication with my clients, to ensure that we are aligned and exceeding expectations everyday.
Trust: To build and maintain trust with my clients, vendors/partners, and with all stakeholders involved in completing projects.
Honesty: To consistently be honest with my clients and myself about the work I do, the effort I put in and our shared vision.
Integrity: To have integrity, strive to always “do the right thing” and treat my clients and my vendors with respect.
Passion: To display the passion I have to succeed, to do my best, and create products, programs and events that deliver value.
Innovation: To provide my clients creative and innovative ideas and solutions to produce the best results possible and challenge each other to think outside of the box.
Knowledge: To always look to expand my knowledge and improve my understanding of my areas of expertise, my client’s business, their industries and the global marketplace in order to better serve my clients and continually evolve together.
How it all began
Launched a English language blog (Footynions) featuring the beautiful game as as observed across the Middle East.
Started consulting (on the side) with brands across the Middle East who wanted to effectively target their audience via the power of football.
Secured first sponsorship deal with a top Apparel provider for an Asian National Team player.
Adapted self by learning the business of player transfer (while not officially being an intermediary) to assist and advise the first player who reached out for help on potential trials.
Registered as an intermediary (USSF) to actively focus on relationships built over the course of the years to identify and recommend talents accordingly at clubs across the club.